About Us

YOUR COMFORT IS OUR PURPOSE 

Hit refresh on the most innovative solutions, designed to make you feel your best as you move, work and sleep. Your comfort is first and foremost in all that we create. It’s been our promise since we were founded in 1876, and it remains our mission today. 

BRAND INTRODUCTION  

WHO WE ARE  

A word that defines Jockey. How about FREEDOM? 
It’s been the Jockey spirit since 1876. We’ve spent every second of that time using all our ingenuity and vitality to make our products more comfortable, with greater freedom of movement. That’s what’s kept us ahead of the game.  We strive to be approachable, genuine and be present in many parts of our consumers’ lives; and as our consumers change – we reinvent and innovate. 

 
Our simple desire to recognize and express the beauty of the everyday enables us to take care of the smaller things of our consumers’ lives in the best possible way. Deep down Jockey aspires to be the leading provider of comfort in the world, and consumers in return have let Jockey be a part of their life to provide them comfort and many other good feelings. 

BRAND VISION 

To satisfy the human need for comfort; by ensuring our consumers always get the most comfortable and innovative products at the best possible quality and value for money. 

BRAND MISSION 

To be the largest and most profitable premium innerwear and athleisure brand within men, women and kids segments in our licensed markets.